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Bullying Prevention

Eyes on Bullying is a national, multimedia bullying-prevention effort funded by IBM that provides parents and caregivers with user-friendly, effective ways to learn the essential principles of bullying prevention. Initially developed for IBM employees, and available to the public, the toolkit includes a 42-page manual with information, resources, and skill-building activities for caregivers and parents to use with children.

The toolkit can be downloaded from the Eyes on Bullying website which also offers additional resources and Web links, as well as three teleseminars with expert speakers, available as podcasts or transcripts.

Project: 
Eyes on Bullying
Funder: 
IBM Corporation
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Highlights of Our Work

  • Bullying Prevention
  • Engaging Bystanders in Prevention
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Reach and Impact

The Eyes on Bullying website received 393,000 hits in the first 3½ months and approximately 70,000 copies of the toolkit were downloaded. A simple search of “eyes on bullying” in the Google search engine reveals more than 600 sites that currently reference or link to this effective program.


Website

Eyes on Bullying

Related Information

  • Bullying Prevention: Beyond Crime and Punishment | Story
  • Eyes on Bullying . . . What Can You Do?: A Toolkit to Prevent Bullying in Children's Lives | Publications
  • Bullying: From the Preschool Classroom to Cyberspace | Story
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