Once you've created your message(s), your next step is to get it to your audience. This section offers 5 communications strategies to consider when deciding how to get your message out:

• If you are trying to increase participation or enlist businesses or policy makers, consider: Community outreach techniques
• If you are trying to change individual behavior, consider: Social marketing (Microsoft PowerPoint, 86.5kb) and the Social Marketing Worksheet
• If you are trying to change policy, consider using: Media advocacy
• If you are trying to inform or persuade, consider: Media relations
• If you are trying to increase resilience by educating an audience about the influence of the media on norms, consider: Media literacy

You may decide to use one, several strategies to reach your audience. Which one(s) to use depends greatly on your communications objectives. For example, to raise awareness you may want to choose a combination of media relations and community outreach. To change behavior, you may want to choose social marketing and/or media literacy.