Communications Planning

Building NGO/CBO Capacity for Organizational Outreach: Management and Training Design Tools
This manual discusses communications strategies and skills, including developing a communications plan and outreach to the media.

Communicators Guide: For Federal, State, Regional and Local Communicators
This guidebook, written, edited, and published by members of the Federal Communicators Network, offers some general guidance for other federal, state, regional, and local communicators.

Communicating Public Health Information Effectively, A Guide for Practitioners
David E. Nelson, MD, MPH, Ross C. Brownson, PhD, Patrick L. Remington, MD, MPH, Claudia Parvanta, PhD. (Washington, DC: American Public Health Association, December 2002)

This book provides public health practitioners with a comprehensive approach to communicating public health information. It offers valuable information on speaking to and developing materials appropriate for non-scientific audiences. The authors give practical advice and real-world examples of communication in many situations, from one-on-one meetings to working through the mass media and the Internet.

Message Development

How to Communicate Evaluation Findings
This concise volume shows the reader how to communicate results to users and stakeholders throughout the evaluation process.

Strategies

Now Hear This: The Nine Laws of Successful Advocacy Communications. With Words of Wisdom from More than 25 Leading Experts
This manual describes nine "must haves" for any social marketing campaign.

Prevention Update: Social Marketing for Prevention
This newletter discusses the theory of social norms marketing, provides examples of effective implementation, and offers strategies for initiating informational campaigns on campus.

Generating Family-School Partnerships Through Social Marketing
This paper summarizes a meeting convened by the Harvard Family Research Project, describing social marketing principles and showing how they apply to family-school partnerships.

Communicating Educational Research Data to General, Nonresearcher Audiences
This document provides information on how researchers can best present data on educational practices that work and those that don't to various audiences for maximum effectiveness, impact, and influence, and how to keep communication with these audiences open and valuable.

Building Business Support for School Health Programs: An Action Guide
This guide was developed to help state and local coalitions communicate effectively with the public about the nature and benefits of coordinated school health programs.

Community Toolbox
This database contains "how to" tools for community health and development, as well as information on leadership, strategic planning, community assessment, advocacy, grantwriting, and evaluation. It also provides links to many Web pages and on-line discussion forums on such topics as funding, health, education, and community issues.

How to Tell and Sell Your Story: Part 1. A Guide to Media for Community Groups and Other Non-Profits
Part 1 of How to Tell and Sell Your Story explains how the media world works and how to influence it.

Prevention Primer: Media Advocacy
This newletter includes a thorough explanation of the media advocacy approach, particularly as applied to the prevention of alcohol, tobacco, and other drug use.

The Health Communication Unit (THCU) at the Centre for Health Promotion, The University of Toronto
Created in 1993 to provide training and support for health communication, THCU's goal is to increase the capacity of community and public health agencies to plan for, conduct, and evaluate a wide range of health promotion programs (within a comprehensive and population-based approach).